Popular science writing
Popular science writing
Friday 3 October 2025 half-day online workshop (09:30-13:30) + 30-minute online feedback session on Thursday 23 or Friday 24 October 2025
General context
How do you write for a broad audience?
Would you like to share your research with a general audience, but you don't know where to start? In this online training, we guide you through the process, from idea to publication.
During a half-day online workshop on 3 October, our coach Amy Leblanc reveals all the secrets of a popular science text.
During the workshop we immediately roll up our sleeves: you develop the concept of your own article, and you start writing.
You will continue the writing process at home and send the first version to our coach.
But you are not alone: you may repeat the most important lessons online. We will try to inspire you with many good examples, in different styles, forms, and genres.
You also receive individual feedback on your text on 23 or 24 October.
As icing on the cake, we will help you to get your work published by our media partner Biovox, on the website of The Conversation,... we will help you find the most suitable platform!
By the end of this course, participants will be able to:
- Translate complex scientific content into clear, accessible, and engaging language for non-specialist audiences.
- Develop, structure, and write a short article or opinion piece that conveys research or evidence-based insights effectively.
- Apply common techniques and styles used in popular science writing, including storytelling, analogies, and tone adaptation.
- Revise and refine their writing based on structured feedback from peers and the trainer.
- Identify suitable publication platforms (e.g. Biovox, The Conversation) and understand the submission process.
- Build connections within the science communication community and learn from real-life examples in different genres and formats.
This hands-on training combines live instruction with guided practice and individual feedback. In a half-day online workshop, participants explore the key principles and techniques of writing for a broad audience. They develop the concept for a science article during the session and begin writing their first draft.
After the workshop, participants complete their article and submit it for one-on-one feedback from the coach. Follow-up inspiration and best practices are available via an online platform.
The course supports participants not only in learning how to write differently, but also in reaching an audience and building a long-term network as science communicators.
- Are you a researcher or science communicator?
- Do you want or have to be able to translate your research into a clear and attractive text? Or do you want to write down your evidence-based view in an opinion piece?
- Are you available on 3 October 2025?
- Are you willing to put in your time and effort - not only for the workshop itself but also for the writing process and revision?
If yes, then this workshop is something for you!
- This workshop is organized by SciComm Academy. Registration procedure: see links under the registration button.
Trainers
Amy LeBlanc
Amy LeBlanc is a freelance scientific copywriter and editor, translating complex client work into comprehensible and attractive communications. Before, she was Chief Editor at BioVox, an online life sciences news platform. Before moving into full-time science communication, she studied animal communication in Australia.