Public speaking and storytelling
Public speaking and storytelling
27 November 2026, 9h00 - 17h
General context
Great science deserves great storytelling. Communicating research effectively is not just about data; it's about creating a narrative that informs, inspires, and sticks.
In this hands-on training, you’ll learn how to craft compelling storylines, strategically adapt content for different audiences, and present with confidence. We’ll cover strategies for structuring your message, using visuals that enhance your narrative, and applying public speaking techniques to engage and persuade. Whether you’re preparing for a conference talk, a group meeting, or an industry pitch, this course will help you transform complex ideas into memorable stories.
After this training, you will:
- Identify your core message and structure it into a clear, compelling storyline.
- Use visuals that support and strengthen your narrative.
- Adapt presentations to different audiences for maximum impact.
- Apply effective public speaking techniques—voice, body language, and pacing—to boost confidence.
- Deliver your talk with clarity through practice, feedback, and self-assessment.
This is a hands-on workshop combining short theory bursts with active practice. You will:
- Learn storytelling principles and audience-focused communication strategies
- Create slides that enhance your message
The focus is on learning by doing, so expect to actively present and refine your talk throughout the session.
PowerPoint
Other tools are available and participants are encouraged to use what they are comfortable with (i.e. Canva, GIMP, Inkscape, Google slides, etc)
Even though I’ve been presenting for years in different settings, the training still offered a lot of useful insights and practical exercises that helped improve my own presentation skills. I’d definitely recommend it to anyone who presents to an audience, no matter how experienced they are.
Gonzalo Cordova
The training went beyond my expectations. In fact, this the 4th or 5th training I have taken on this topic and so far it has been the most useful one. The format with live exercises was extremely useful.
Jessica Vargas
For specific presentations (such as invited keynote speaker, industry presentations, etc.), please contact trainingandconferences@vib.be for 1-on-1 coaching for science communication.
Trainers
Matheus Lourenço
Matheus Lourenço is a science communication expert and trainer at VIB. A behaviour change specialist and Marie-Curie fellow with a joint PhD in Psychology from KU Leuven and Maastricht University, he pioneered innovative methodologies in tinnitus treatment and gathered accolades for his ability to make complex scientific approaches accessible to diverse audiences.
After completing his PhD, Matheus worked as a consultant to leading pharmaceutical companies, delivering strategic workshops worldwide. Now back in academia, he is committed to empowering researchers to communicate their work with clarity and impact, thereby strengthening the connection between science and society.
Program
Welcome and introduction
Audience selection and storyline creation
Break
Visualizing your storyline
Lunch
Public speaking theory
Break
Public speaking practice and feedback
Stage time (day to be determined in agreement with participants)
Presentation and feedback moment - TBD
Science communication presentation competition (TBD)
Practical info
27 November 2026
Brussels - VUB Campus Etterbeek
Pleinlaan 2
1050 Brussels
Belgium
27 November 2026
Brussels - VUB Campus Etterbeek
The campus is well served by metro, tram and buses of MIVB and De Lijn. An overview of stops around the campus can be found on the access plan.
Plan your route with the planner of MIVB and De Lijn.
The campus is easily accessible by train. Etterbeek and Delta train stations are within walking distance. From Brussels Central Station, in addition to the train to Etterbeek station, you can also take metro line 5 to Pétillon stop or cycle 5 km to the campus. You can plan your trip to VUB with the NMBS route planner.
27 November 2026
Brussels - VUB Campus Etterbeek
Brussels is building a network of cycling routes so that cyclists can get around safely. You can use the Brussels Route Planner to find the fastest or safest cycling route in Brussels. To commute easily from Flanders, you can use the Cycle Highways.
On the Campus Map, you will find an overview of bike tracks spread across the campus. At Student Information (Building D) you find the largest bike parking. There are several Villo! Stations around the campus where you can take a bike with a subscription or ticket and return it to another Villo! Station of your choice.
Here you can find more information on cycling to VUB and in Brussels.
27 November 2026
Brussels - VUB Campus Etterbeek
Plan your route via maps.
Visitors can request access by car via this link. Enter the campus via entrance 6 on Triomflaan and park in the underground car park under building I.
Low Emission Zone: The campus is located in the low emission zone (LEZ) of Brussels Capital Region (BCR). If you come by car, check whether your car is allowed to drive in the LEZ. If your car doesn't meet the access criteria for the LEZ, then you can buy a day pass. Cars registered abroad must register for the LEZ unless they are registered in The Netherlands.