Science Communication & Public Engagement
General context
The ability to communicate with a wide variety of stakeholders is an important skill for today’s scientists. Audiences can range from funding agencies and peer reviewers, to colleagues, policy makers, media and the public at large. With this in mind, VIB offers a communication workshop designed for scientists interested in public outreach. This training provides practical tips and inspiring examples from (former) journalists, internal and external communication experts and colleague researchers. They will share some best practices on how to tailor your message to a specific audience and how to turn your often complex scientific results into a story that will impress the public.
This training is a combination of plenary morning sessions and interactive parallel workshops in the afternoon. Each participant can choose one of the parallel sessions. We will end the day with a closing discussion where the take home messages from each parallel session are highlighted by the participants.
Researchers who are interested to share their science with a broader audience, who want to learn how to demonstrate the importance of their research in an engaging way.
- Sooike Stoops (Expert Press and Public Communication VIB)
- Katrina Wright (Communications Manager VIB)
- Gunnar De Winter (Science Communication Specialist VIB)
- Frank D'Hanis (Digital Content Specialist VIB)
- Joke Baute (Learning & Development Specialist VIB)
- This course is only open for VIB participants.
- Please choose your ticket according to the afternoon session you wish to attend.
- Note that upon no-show without valid justification you will be blacklisted for the VIB training program for 1 year. Click here for more information.
Program
Morning session
Welcome
Clear and passionate storytelling in science
Hetty Helsmoortel (Postdoctoral Cancer Researcher UGent & Science Communicator)
Coffee
Round table discussion on blogging
Kim Verhaeghe (Eos), David De Pue (Department of Agricultural Economics, UGhent) & Dorien Wilmaerts (VIB-KU Leuven Center for Microbiology)
Lunch
Parallel afternoon sessions
Presenting your research with impact
The Floor is Yours
Tips & tricks in media training
Lisbeth Imbo
Podcasting
Liesbeth Aerts & Vinoy Vijayan (VIB-KULeuven Center for Brain & Disease Research)
Social Media
Frank D'Hanis (VIB HQ Communication)
Closing Discussion
Closing discussion
Practical info
Leuven - 3 Hoog
Mechelsevest 90
3000 Leuven
Belgium